Organic Marketing Institute
Raising awareness and supporting the growth of
certified organic products.
[ ABOUT US ]The Organic Marketing Institute (OMI) is a non-profit organization dedicated to increasing awareness of the environmental and public health benefits of organic agriculture, while building greater transparency and trust in an often confusing marketplace. Through research, education, and advocacy, OMI supports industry partners, including brands and retailers, in meeting consumer demand for authenticity and sustainability. By advancing third-party certification and expanding the organic baseline into new product categories, OMI helps businesses mitigate risk and empowers shoppers to make more confident, informed, and sustainable choices.
What We Do
Meet consumer expectations for authenticity of marketing claims
Educate stakeholders on the value of third-party verification
Promote transparency and trust in food certification and create a greater understanding of marketing claims
Drive awareness of third-party certification that broadens the organic baseline by building lasting recognition and credibility of the seal and the certification process
Increase consumer demand and adoption of certified products through ongoing research, education, and advocacy, and launch the first Grass-Fed Organic campaign through the Organic Plus Trust (OPT) Grass-Fed Organic Livestock Program
With support from a USDA Organic Market Development Grant (OMDG), OMI provides communications aimed at addressing public health, animal welfare, and environmental considerations.
[ CONTACT US ]
Start the conversation.
Set the standard.
End the confusion.
